FRESH PICKLES

Smart content for the discerning marketer.

Targeting: What “Avatar” Can Teach Us About…Avatars

Targeting: What “Avatar” Can Teach Us About…Avatars

The third installment of our Targeting theme brings us to the topic of the Ideal Customer Avatar – or ICA. If you are a business owner, or are trying to be, you are hopefully familiar with the concept of an ICA, and it doesn’t get target-ier in marketing than creating an ICA for your business….

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Targeting: Define Your Product or Service with Help From the Silicon Valley Crew

In the previous post about defining your niche Gus Fring and his vast chicken empire taught us some valuable lessons, and we touched on the concept of a value proposition. The value proposition is typically discovered during the process of defining your product or service. It is imperative that you be able to pinpoint exactly what…

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ROCK THE JAR World Tour Dates Announced!!!

Are you ready to rock? We can’t hear you…ARE YOU READY TO ROCK?! Excellent, because the Pickle is hitting the road for a first-of-its-kind world tour! That’s right, we’re going to ROCK THE JAR in 2017 with appearances at venues across the country. Check out our wicked tour schedule: If you’re planning to attend one…

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Targeting: Spice Up Your Niche Like Los Pollos Hermanos

  Today we begin a 4 week deep dive into effectively targeting your audience, and the steps it takes to proficiently target paying customers eager to purchase your product or service. The first step in the process? Finding your niche. Identifying the space you want to live and work in.   To assist us with the…

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Take Some Cues From Westworld to Inspire Your Content Strategy

Guest Post by Chad Fisher, co-founder of Content Runner Westworld season one just finished up on HBO and has become an instant classic new series about artificial intelligence (AI). If you have heard about AI but don’t understand fully what it is, stop and read this illuminating two part series: Part 1 and Part 2. AI…

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How To Make Pickles

Mmm, pickles. Did you know that each year Americans eat more than 2.5 million pounds of pickles? So we’re certain when we say “Mmm, pickles,” that most of you out there are nodding in agreement. Did you also know the average individual American eats 8.5 pounds of pickles per year all by themselves…that’s a lot of…

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How To Make America Normal: Trump vs. Warren G

We’ll soon be rolling in a new President here in the U.S., and it’s no secret running a Presidential campaign is a major undertaking and feat of marketing strength. But what makes one campaign more successful than another, and are there practical marketing lessons we can glean from studying them closely? We decided to take…

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The Common Man’s Guide To Market on a Baller Budget

Have you ever dreamed of what you would and could do to market your business if you had an unlimited budget? No, a really, really unlimited amount of money to spend on your marketing? Today the Pickle invites you to go there with us as we share our top five baller budget wish list items….

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Design Pickle’s Top of the Lists Year-End Compilation Post

  You are in for a treat today as your favorite Pickles have compiled a list of their “Top’s” for your 2016-concluding enjoyment. Yes, we know it’s a list of lists, and I know what you may be thinking – “C’mon guys, this is so overplayed, come up with a fresh idea. Thanks.” Well, we…

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The Worst Places to Set Your New Year’s Resolutions

  Ahh, the holidays. A time for peace on earth, making memories with family and friends, and giving. The holidays give us all the feels, and just around the corner – time to ring-a-ding-ding in the New Year! You want to keep the feeling of peace and serenity that has enveloped you during the holiday…

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