In the United States, most small to mid-sized businesses rate graphic design services as central to their growth strategy. Whether we realize it or not, graphic design touches nearly everything that hits the eyes of your audience. From your user experience to your marketing strategy, branding materials, and website – graphic design is the heart of how you connect with people. This means one thing – the quality of your graphic design is pretty critical. Did we mention that it can help you stand out from those pesky competitors? Yeah, that too. High-quality graphic design can strengthen your brand identity and also attract the interest of future customers, keeping their attention, which all leads to more sales!
However, it can be difficult and time-consuming to find graphic designers that fit the mold of your brand. As the graphic design industry has grown, there are thousands of graphic designers with diverse sets of creative skills, design styles, and fees. So, if you’re diving into the search for a graphic designer for hire, the first place to start is by exploring your hiring options and how to find a good graphic designer!
Are you ready to take a deep dive into everything you need to know before reading all those applications to hire a professional graphic designer? Keep reading on to uncover the best graphic designer services and the top factors you must consider while we dive into all those resumes for you.
How to Find a Graphic Designer for Logo Design
Whether you’re starting a business or you’re getting ready to kick off a rebrand, one of the more common reasons we see people sourcing graphic designers is to help with professional logo design. Logos are the most recognizable brand identifier, with 75% of consumers* recognizing brands based on their logos. Pretty important, right? Investing in a high-quality logo will create strong brand familiarity with your target audience and will ensure that your business is recognizable.
But the main question is: how to find a graphic designer for logo design? Let’s face it – the first thing we all look for is previous work and design style when looking for the best graphic designers. Often, they have their past projects posted on social media or their online portfolios. Looking at this work will give you an idea of the graphic designer’s style and if it meets the needs of your brand identity. Next, you should discuss your budget with the new graphic designer. Graphic design costs can vary wildly, so you need to find a graphic designer for hire that is within your price range. Typically, simpler logos will cost much less than those that are complex. Learning about their skill set and experience will typically help indicate their rates. It’s safe to assume the more experienced designers will cost a bit more than those with fewer years in the industry.
Lastly, the hardest part, you need to find a graphic designer that can work within your timeline. This is your opportunity to ask the designer about their process and current workload (if going the freelancer route) so you can understand how long it will take to create your logo. Having a quick turnaround time for graphic design will ensure that your logo is ready when you are ready to launch your business.
All of this may sound like a long and tedious process, but the good news is that here, at Design Pickle, we have a better way to avoid all this messy process! All you need to do is sign up and relax and we’ll take care of the rest for you!
How to Hire a Designer
Still not sure if a flat-rate subscription is right for you? Maybe these common struggles will resonate with you, as these are the traditional challenges everyone faces. Let’s talk about how to hire a designer.
In today’s connected world, it’s pretty easy to find graphic designers online through job boards, LinkedIn, or marketplaces. When you kick-off that search, you’ll likely see a range of options, from freelancers to design agencies or subscription-based creative services. This could feel overwhelming but don’t sweat just yet! The right fit is at your fingertips.
First, you’ll have to get clear on the creative skillset that you need in-house. Will you need static imagery for social media design? Or will you need someone who specializes in animation to help elevate your creative strategy? Or someone with motion graphics experience? Maybe all of the above? Once you’ve defined the skills needed, you can then begin recruiting for a graphic designer who fits your needs. For example, some graphic designers specialize in web design while others specialize in visual branding or product design. So if you’re just starting your business then you’ll need to find a branding designer that has experience doing the type of design with the style you need for your business image.
Next, consider the time needed by this graphic designer. If you’re opting to contract instead of hiring in-house, take a look at their running rates and make sure they align with your budget. For example, freelance graphic design rates will be different and more expensive than unlimited flat-rate graphic design services. Why? Because, typically, flat-rate design services will provide you with more value and unlimited creative services, but we will talk about all the benefits offered later in this article.
Nowadays, many companies like Design Pickle offer subscription-based creative services with unlimited graphic design. This is a great option since having designers on demand will speed up your creative output and can save you time and money! Working with a company online like Design Pickle will help you find the best graphic designers, regardless of your location, graphic needs, or budget.
Unlimited Graphics Design Services
Did you know that unlimited graphic design services exist? Good news – they do! If you are looking to hire a graphic designer as quickly as possible and anticipate ongoing creative needs at high volumes, this is a great option for you. On-demand design services like Design Pickle offer quite a bit of flexibility since they are contract-free, not to mention price stability with flat-fate fees. It is a much less expensive way to manage a brand refresh, website design, packaging, and integrated campaigns.
Another great benefit of unlimited graphic design is that it helps you stay consistent. Rather than working with several different design teams, you can have a professional graphic design service to help you revise and refine all of your creative. This will result in more consistent creative across all of your marketing channels than you would have if you used a freelance service. Not only can you improve your creative workflows with unlimited graphics design services, but you can also improve your marketing! Having an unlimited graphic design subscription can help you create promotional ads, targeted content, motion graphics, and more. Lastly, unlimited graphic design allows you to stick to your budget. Professional graphic design services can be pricey. Plus, we all know that nothing awesome gets done on the first try, so the more revisions you want for your branding, the more expensive your project will get.
When you choose unlimited graphic design services, like Design Pickle you can request as many revisions as you want until you have a product you are satisfied with. Because your designer works on a monthly basis at a flat rate, this will save you money while having professional and high-quality graphic assets. Plus, our platform has advanced feedback tools to help you avoid all that messy process of having different file versions. These tools will keep everything organized for you to easily find your previous and current projects.
How Much for Graphic Design Services
One of the biggest obstacles that businesses face when hiring graphic design services is the cost. As was mentioned before, the price of these services can range greatly. Typically, using a graphic design freelancer’s website to find a freelance artist for hire will cost more money than a flat-rate graphic design service. However, there are no set graphic design rates. This will depend on the skills level that you choose, but the hourly rate your graphic designer charges can be anywhere from $20-$350 per hour. That’s a pretty large spread!
Not only do you need to consider your graphic designer’s rate, but you also need to consider how long your project will take, the designer’s style, and skills. For example, a more complex logo or infographic will take more time to create and more professional skills than a social media post and will result in your business going over budget initially. Because of this wide range of costs, it’s important to shop around to find a graphic design company that fits your budget needs. When you decide to outsource design services and hire a monthly based graphic design company, you should ask them how much for graphic design services and choose the best price option according to your budget. They will certainly be able to provide you with different prices and flat-rate plans.
Where to Hire Graphic Designers
Are you ready to hire a graphic design service? Let’s take a closer look at your options when it comes to where to hire graphic designers at an affordable price.
In the past, the best place to hire graphic designers was through traditional job recruitment. As virtual marketplaces like Upwork and Fiverr have become popular, the market for freelance graphic designers has become vast – but at the cost of inconsistent rates and delivery timelines. (Not to mention sifting through resumes and portfolios is still a must for these marketplaces as they don’t vet the talent like a design subscription service like Design Pickle). Marketplaces have many different designers, with different skill levels, quality standards, and different rates. They will charge you based on the complexity of the project and the delivery timelines. Hiring graphic designers doesn’t have to be difficult. That’s why so many marketers have turned to subscription creative services because these professional graphic design services will offer unlimited graphic design for a monthly fee.
If you need help finding the best graphic design subscriptions, our team can help! All you have to do is determine how many current projects you need to be moving simultaneously, and what kind of design assets you need help with. We’ll help you pick the right subscription plan that works for you and your business needs, so you can stop missing deadlines and sift through more portfolios.
We offer flat-rate design services, with unlimited requests and unlimited revisions, with lightning-fast turnaround times. Contact us today to learn more about our professional graphic design services or to schedule a free consultation with our design team!