Social Media Graphics: An In-Depth Guide for Creatives and Businesses
If you’re a business, it’s important to have a strong social media presence. In fact, 77% of marketers note that using social media has been a very effective marketing tactic for their business. However, if you’re going to maintain a social media presence, you need to post engaging and visually appealing content. This is where graphic design for social media comes into play.
What is social media design? Social media design is the process of creating social graphics, videos, and other content for social media platforms like Facebook, Instagram, and Twitter. The goal of social media design is to create engaging, eye-catching content that will encourage users to share and interact with your brand. We know that’s tough when you’re going at it alone (which is why we ultimately recommend working with a graphic design services company like Design Pickle), but here are a few helpful tips to help you understand where to get started.
First, consider the platform you’re designing for. Each platform has its unique size and shape requirements, so it’s important to make sure your graphic looks good on the specific platform you’re using. Additionally, think about your audience. Who are you trying to reach with your graphic? What kind of message do you want to communicate? Keep your audience in mind when designing your graphic so that it resonates with them. Finally, regardless of the platform on which you’re posting, ensure that you’re creating visually appealing content that is on-brand and aligned with your company’s marketing goals. So what are your options when it comes to social graphics? We’ve walked you through the basics, but how do you get started, what is there to know about designing social graphics, and what are your options when it comes to outsourcing social design?
In this quick guide, we’ll explore the different creative social media design options available to you and we’ll give you some tips on how to ensure you end up with the right visuals that will capture attention and drive engagement. Let’s get started!
How To Design Ads For Social Media
To start, it’s helpful to understand how to design ads for social media. These graphics should be well-branded, attractive ad images that not only promote your business online but are designed to convert. In short, they’re essential if you’re running any sort of paid ad campaign on social platforms such as Instagram and Facebook.
While social media ads can be an effective way to reach a large audience, they can also be costly, and they may require ongoing management and optimization to produce the desired results. This is why it helps to work with a graphic designer for social media. Sure, you can buy social media graphics templates, but social media templates don’t provide you with much room for customization. This is especially true if you don’t have an in-house designer or anyone on your team with enough time to personalize social media templates.
What can you expect when working with a designer to help you design ads for social media? Depending on your agreement with them, they’ll likely:
- Discuss your goals for the ad campaign
- Create a series of mockups for you to review
- Create the final version of the ad
They might even provide you with social media templates for Canva that you can access and make slight, simple changes to for future ad campaigns. In short, by collaborating with a professional, you can create an effective ad campaign that helps you achieve your marketing goals.
What to Know About Graphic Design Outsourcing
As mentioned above, there are several benefits of graphic design outsourcing. However, in this context, you have two main options: hire a freelance social media designer or opt for a flat-rate graphic design service. Which is best for you?
Hiring a full-time freelance graphic designer has its pros and cons, but the cons often outweigh the pros in our opinion. On the plus side, you can get high-quality graphic design work without having to invest in hiring a full-time employee. However, you’ll need to spend some time vetting candidates to make sure you find a good match for your business. Likewise, because you typically pay freelancers hourly or per project, if they miss the mark and have to start over, you risk wasting precious company time and money.
The other, better option? On-demand graphic design services. When you opt for a flat-rate graphic design service, you’re able to benefit from unlimited graphic design throughout the month. This provides you with the ability to get high-quality designs quickly and the flexibility to make changes on the fly. In addition, on-demand graphic design services can be customized to meet the specific needs of a business, making it easy to get the perfect design for any project.
On-demand services are also generally more affordable than traditional design services, in the long run. This makes them an attractive option for businesses on a budget that needs help designing content for social media marketing.
What Does a Social Media Graphic Designer Do?
Considering working with a graphic design services company? In that case, you might be wondering what you can expect from your social media post designer. They are a type of digital marketing designer that specializes in designing social media posts. As part of their social media post designer job, they’re responsible for creating engaging and visually appealing posts for social media platforms. This may involve working with images and graphics to create a post that catches the attention of your users. A great social media post designer must also have a keen eye for detail and an understanding of the latest trends in social media. In addition, they must be able to work quickly and efficiently to meet deadlines. Our social media graphic designers embody all of these qualities. In many cases, your social media graphic designer will work closely with your marketing team to ensure that the visual content they create is aligned with your brand’s overall marketing strategy. This is where the real value comes into play.
We know what you’re probably thinking. What’s the social media post design price for this level of attention and professionalism? It’s included in the price of our flat-rate graphic design services.
Do You Need Social Media Motion Graphics?
Aside from social media ads and social media post designs, do you need social media animation in the form of motion graphics?
Motion graphics are animations or video footage that have been created to look like they are moving. This illusion of motion is created by using a series of still images, or by using real-life footage that has been shot with a camera. Motion graphics can be used for a variety of purposes as part of your social graphics, including advertising, entertainment, and education. They are often used to grab attention or to convey information in an engaging and visually interesting way. So, do you need motion graphics to enhance your social media marketing graphics? If you’re working with the right social media ad designer who knows how to effectively create high-quality, attention-grabbing motion graphics for social media then yes!
Motion graphics can be a great way to add an extra level of excitement and engagement to your social media marketing. By using motion graphics, you can tell stories in a new and innovative way that will capture the attention of your audience. Additionally, motion graphics can help to break up the monotony of traditional text-based posts, making your social media feed more visually appealing. And because they are easy to share, motion graphics can also help to increase the reach of your marketing campaign. Furthermore, you can use motion graphics content across a variety of platforms. While they’re great for social media content, motion graphics can transform any type of marketing content.
This includes the ability to elevate your media, enhance your presentations, and create product explainer videos that help you improve the look of your demos or product overviews. So if you’re looking for a way to take your social media marketing to the next level, consider incorporating motion graphics into your strategy.
Why An Unlimited Graphic Design Subscription is the Best Option
When it comes down to it, an unlimited graphic design subscription is a great option, not only for small businesses and entrepreneurs but also for busy marketers. This is the case whether you’re interested in graphics for social media posts or more complex, high-converting images for social ads.
At Design Pickle, for a low monthly fee, you can have access to unlimited on-demand design services that can help you with all your marketing needs, from creating social media posts to designing motion graphics videos. This takes the guesswork out of designing content for social media. It’s also a great way to save money and time, as you won’t have to hire a separate graphic designer for each project. Instead, you can simply request the services you need as part of our flat-rate design services, and they will be delivered quickly and efficiently.
In addition, if you ever need to make changes to your social media graphics or try out new ideas, you can simply ask your designer to make the changes for you. This ends up being a much more flexible and affordable option than hiring a full-time graphic designer. Having an unlimited graphic design subscription also means that you will always have access to the latest graphic design trends and technologies via our designers. In other words, you can be sure that your graphic designs will always be up-to-date and will never look dated. The best part? You don’t have to worry about a thing. We’ll walk you through the process and check in to make sure you’re getting exactly what you need. Aside from that, you’re free to focus on other areas of your business.
Ready to give subscription-based graphic design a try? Click here to set up your Design Pickle consultation with one of our design experts.