PrograMetrix’s Recipe for Programmatic Advertising
PrograMetrix brings the precision and efficiency your digital ads need by turning complex programmatic advertising into a seamless, high-ROI strategy. Their tech-driven approach takes the guesswork out of targeting, so your campaigns hit the mark every time.
That’s why we’ve teamed up with PrograMetrix to make getting started with programmatic ads easy. This Project template gives you the must-have specs and formats to launch high-performing campaigns without the guesswork.
With programmatic campaigns demanding a steady stream of creative assets, Design Pickle lightens the load, giving teams more room to focus on strategy. PrograMetrix also recommends A/B testing and regular ad refreshes to keep campaigns performing at their best. By combining PrograMetrix’s programmatic strategy and management with Design Pickle’s efficient design services, your campaigns are guaranteed to stay zesty.
PrograMetrix recommends a minimum budget of $25,000 for Programmatic Ad campaigns—and we’re ready to help you get the most out of every penny!
Here’s the essentials for a programmatic advertising campaign:
| Request Type in The Jar | Custom Sizes to Include in Your Request in The Jar | Formats for Delivery to Select in The Jar | What This Request Is For |
| Other Digital Graphics | 970x250 px | JPG, PNG | Display |
| Other Digital Graphics | 728x90 px | JPG, PNG | Display |
| Other Digital Graphics | 300x250 px | JPG, PNG | Display |
| Other Digital Graphics | 300x600 px | JPG, PNG | Display |
| Other Digital Graphics | 160x600 px | JPG, PNG | Display |
| Other Digital Graphics | 320x100 px | JPG, PNG | Display |
| Other Digital Graphics | 336x280 px | JPG, PNG | Display |
| Other Digital Graphics | 1920x1080 px | JPG, PNG | DOOH |
| Other Digital Graphics | 1080x1920 px | JPG, PNG | DOOH |
| Other Digital Graphics | 1200x627 px | JPG, PNG | Native |
| Video Editing | Landscape - 16:9 format | MP4 | Horizontal online video - 15 or 30 seconds |
- Kitchen Prep:Work with the right type of Programmatic partner to ensure success. Time to get cooking and set the foundation for your programmatic strategy.
- Prepare Your Ingredients: In your Design Pickle account, hit the purple “Create” button and select “Projects.” Scroll through and choose the PrograMetrix Project. This will auto-populate all the asset request types you need to get started.
- Start with the Base: Think about the programmatic ads you want to create (display ads, video, banners, etc.) and prep your creative brief with all the key details.Consider the design specs and formats that fit your campaign goals as noted above in the chart.The more specific you are, the better your assets will turn out.
- Submit Your Requests: No need to rush! Send each asset to your designer when you’re ready with your briefs.
- Start cooking:Your Design Pickle team will take it from there, handling one request at a time.
- Simmer & Season: You’ll receive your requests back in your Design Pickle account. Track your project's progress in the folders at the top!Don’t forget to give feedback or let your team know those assets are approved.
- Download Your Assets: Once the assets are complete, download them.
- Serve It Hot: Share those assets withyour programmatic teamand get your campaigns cooking!
Once your graphics are cooked, PrograMetrix will ensure that your strategy, creative assets, and ongoing optimizations are tailored to maximize your programmatic ad ROI.
Ready to programmatically grow your business like a pro? Your ad campaigns are about to get a whole lot more flavorful. 🌟
Level up your programmatic strategy.
Optimize strategy & execution with PrograMetrix. Learn more about their expert solutions today. Explore PrograMetrix.
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