Regent Band is an Oklahoma-based community bank whose primary customers are small- to medium-sized business owners. Brandon Gaffney serves as their one-man marketing team.

With a background in graphic design, Brandon Gaffney, Marketing Director of Regent Bank, knows what he’s looking for when it comes to creating eye-catching collateral that converts.  Unfortunately, this became increasingly tough when Gaffney was faced with an agency that didn’t meet expectations with design work.

“When I started [at the bank], we were outsourcing all of our marketing to an agency,” says Gaffney, who, as a designer himself, eventually took over all of the design tasks, from websites and graphics to video and production, all while fulfilling the duties of his own role as Marketing Director.

Soon, however, it became clear that additional graphic design support was needed so that Gaffney could refocus on strategy. 

That’s where Design Pickle came in. Gaffney had seen Design Pickle’s ads for years but only signed up in August 2020 when it became clear he couldn’t manage all creative work himself. The Design Pickle subscription provided Regent Bank with ongoing support for sales enablement tools, social media assets, and holiday graphics.

• Consistent Design Output: With Design Pickle, Gaffney offloads day-to-day creative tasks, allowing him to focus on strategic projects like expanding the bank’s marketing reach.

• Sales Enablement Tools: Infographics, sales sheets, and brochures are produced to support Regent Bank’s growth in business banking, mortgages, and insurance.
  Streamlined Requests: Gaffney can bundle multiple design requests into one, ensuring that assets are created in various formats quickly and consistently.

“I can just bundle them all into one request and say, ‘Hey, I need these in different formats,’ Gaffney shares. “That has been a game changer for my workflow.”

Design Pickle has helped Gaffney recover up to 20% of his workday, enabling him to focus on strategy and big-picture projects, outsourcing the day-to-day needs that previously consumed so much of his time.