GUIDES & RESOURCES

The State of AI in 2026

This guide breaks down how today’s major platforms (Meta, Google, TikTok, Amazon, and discovery channels) use AI to evaluate creative and what teams must do differently to keep performance growing.

Trusted by the world’s fastest growing startups and established brands.

WHAT THE AI?

Inside the report

AI now controls bidding, targeting, placements, and optimization. Creative is the primary lever humans still own.

How platform AI evaluates creative

Why Meta Advantage+, Google Performance Max, TikTok Smart+, and Amazon Ads optimize patterns across creative inputs and how that changes what “good creative” means.

Creative strategy for AI-first performance

How volume, variation, and refresh speed drive learning and unlock stronger optimization across placements and audiences.

Preventing AI Fatigue

How to avoid creative sameness and protect brand distinctiveness as AI accelerates production and iteration.

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