It is Gallagher Bassett's mission to be the premier provider of claims services throughout the world. As one of the largest third-party administrators, the company manages claims on behalf of insurers, brokers, government bodies, and self-insured organizations.
 

Gallagher Bassett serves more than 4,800 organizations in every sector of the economy and manages claims in over 60 countries. To properly communicate to their audience, as well as internally, their marketing team manages their messaging and visual brand identity. However, with a robust need for content, the team found they did not have the manpower necessary to satisfy all their requests.

“Our biggest challenge was volume,” says Andrew Spilsbury, the Global Vice President of Brand Strategy, Management and Growth. “Our marketing team was responsible for doing all of our graphic design requests, which meant we could only do a limited amount of design, and that design work was always distracting us from marketing work.”

In order to streamline the content production process and allow the marketing team to shift their focus to strategy, Gallagher Bassett needed a cost-effective solution for their daily graphic design needs.

Since partnering with Design Pickle, Gallagher Bassett has:

• Boosted social media presence: The company’s social media reach grew by 600%, thanks to custom graphics tailored to specific campaigns and messaging.

• Increased production capacity: With a team of eight designers producing over ten designs per day, the marketing team can now manage multiple projects simultaneously without compromising quality.

• Industry recognition: A custom online poster designer platform, powered by Design Pickle, was used by over 2,500 organizations and earned Gallagher Bassett recognition as an Insurtech Innovation of the Year finalist.

“We’ve really increased the creativity with which we engage our clients and audience,” Spilsbury says. “Having access to high-quality design work means we can create bespoke materials for every client interaction.”

Improvements to their content quality and output significantly altered Gallagher Bassett’s social media presence and engagement with their audience. With custom-made graphics and informational materials, the marketing team was able to increase its reach and received praise within its industry.

“We have seen our social media footprint improve by 600% because we are able to create custom graphics for each post through Design Pickle,” Spilsbury says.

In 2019, the company launched a free online poster designer platform, powered by Design Pickle, that allowed visitors to customize and download their own Workplace Health & Safety materials for their office. The tool was used by more than 2,500 different organizations and earned Gallagher Bassett recognition as an Insurtech Innovation of the Year finalist.

With the tools and creative support provided by Design Pickle, Gallagher Bassett looks forward to continued innovation and growth within their client relationships. The customization of proposals and other materials have improved the company’s win rate and has created a more intimate client experience.