SmartyPants Vitamins are thoughtfully formulated to help close common nutrient gaps in the American diet. Each supplement is tailored to different life stages and dietary needs, using premium, bioavailable ingredients (like Vitamin D3, Methylfolate, and B12 as Methylcobalamin) all in a delicious natural gummy that people actually look forward to taking.
 

You’ve likely seen SmartyPants Vitamins on the shelves at your local Target or Walmart. That visibility comes from having a strong foundation of consistent, well-executed creative across every channel and plays a key role in building that brand awareness.

Following a shift in their approach to creative resourcing, SmartyPants recognized the need for a more streamlined scalable system to support ongoing creative production while accommodating varying levels of creative expertise.

They were considering alternatives to manage creative work more flexibly, but the approach posed challenges in consistency and long term efficiency. Coordinating across multiple contributors can often slow down production, drive up costs, and make it harder to scale day-to-day creative needs.

Design Pickle gave SmartyPants a reliable way to execute high-volume creative work with faster turnaround and consistent quality.

• Built-In design support: Instead of scrambling to find freelancers, the team now moves projects forward with a trusted creative partner.
• Day-to-day creative execution: Design Pickle handles product page content, digital ads, on-pack assets like neck tags, and more to allow the SmartyPants team to focus on strategy and marketing priorities.
• Efficiency unlocked: With over 500 creative tasks completed to date, the team has saved valuable time and reduced reliance on costly contract support.

A standout initiative came when SmartyPants needed to standardize and optimize hero images across their entire product portfolio for retail websites. The internal team didn’t have the capacity to manage the volume and repetition, but with Design Pickle, the project moved forward quickly and efficiently. Design Pickle applied final specs across SKUs and completed the entire portfolio in just two days.

Since partnering with Design Pickle, SmartyPants Vitamins has built a more reliable and streamlined creative workflow that allows their internal team to stay focused on high-impact work. With six daily hours of design time, they keep projects moving without pulling internal resources away from other priorities.
 

• Estimated savings of $160,000 annually: Compared to freelancer rates of $100 to $300 per hour, SmartyPants has significantly reduced creative production costs while gaining steady, dependable support with their annual investment in Design Pickle.
• Over 500 creative tasks completed to date: The team now moves through everyday design requests like product pages, digital ads, and on-pack materials with consistency and confidence.
• Time back to focus on strategy: When comparing freelancer costs to the design hours required to complete their projects, SmartyPants gains 90+ additional hours of creative support each month by partnering with Design Pickle to meet their daily design needs.

With Design Pickle managing the daily design queue, the team has reclaimed valuable time to focus on growth initiatives, retail partnerships, and strategic marketing.

Elizabeth emphasizes the importance of strong brand profiles and clear creative direction.

“The more you build your brand profiles with colors, logos, fonts, and design
elements, the better off you’ll be in the long run.”

She also encourages brands to work closely with their creative partners to ensure evolving brand needs are captured over time.

Design Pickle can focus on your daily design queue so your team can focus on what matters most.
👉 Get started today or schedule a demo to see how we can support your brand.