In 2015, Design Pickle was a humble flat-fee design service with a title that provoked a snicker. We had no rulebooks, systems or SOPs. There was no competition in sight. All we did have was a spark and an appetite to deliver quality design in a way that was accessible, reliable, and a little bit strange. And that tough-minded attitude powered our early days, pushing us to become a trusted creative collaborator for brands around the globe.

Fast forward to now. The landscape of design appears dramatically different. AI is not a choice, it's an essential. The market is noisy, crowded, and competitive. Our disruptive voice is now one among many. But while the world changed, our mission remained the same: to take creative chaos and turn it into clarity, to impose order on design madness. This rebrand is about leaning into that mission with fresh intention, sharpening our message, and increasing our impact.

This isn't a rebrand for the sake of it. It's a complete system overhaul. From the platform to the messaging, to the very DNA of our brand, we're transforming every aspect of Design Pickle to fit the times. Behind the scenes, we've been listening in. Listening to our customers, our team, and the market. The signals were clear: to continue delivering on our promise, we needed to step up, simplify, and align our entire experience.

So, what does Design Pickle 2.0 look like? It’s more than a new logo or a catchy tagline. It’s a reinvented platform that puts you front and center with more personalized service, better support, and a clearer understanding of what businesses today need from a creative partner.

Design Pickle is now a platform-first solution that lets businesses shape their own creative operations. You choose the setup that fits your workflow, supported by tools, integrations, and design management features that make creative work easier to scale.

And when it comes to services, we’ve made things even more flexible. Now, businesses can reserve the exact number of design hours their team needs each day. That means more control, better alignment with your actual workload, and greater visibility into how your creative team is dedicated to you. The result? Every request gets the time and attention it deserves.