Orange Lab Media Group is a team of marketing professionals located in the sunny world of southern Florida. They specialize in a wide range of advertising and communication services, from traditional to digital media.

Combined, Orange Lab’s team of four has over 20 years of relevant experience. True to their laboratory moniker, their offices are a cheerful place, a great playground for creative thinking. They spend their days dreaming up printed collateral, branded merchandise, social media graphics, and more.

The company started out printing business cards back in 2013. In 2015, founder Keel Russell rebranded and started Orange Lab Media Group, providing a wider range of marketing assistance for small- to medium-scale businesses. These days, however, Orange Lab has been shifting their focus to larger commercial accounts and federal government projects.

Orange Lab’s original full-time designer left the country; the time zone difference and the physical distance made communication much harder than before. The company was at a loss for consistent, easy-to-contact graphic design help.

Keel found that online resources like Fiverr and UpWork were incompatible with their particular needs. The low rates still came at a high price: design projects still required too much micromanagement in order to turn out okay. Even though their former in-house designer still jumps in to help from time to time, what Orange Lab really needed was a full-time service.

One day while browsing through Instagram, Keel came across an ad for Design Pickle. Though intrigued, he was hesitant about shelling out the $399 monthly fee. That would quickly change once he took the chance.

After a month with Design Pickle, Keel quickly realized that it would more than pay for itself by generating sales.  Initially hesitant about the subscription cost, he soon realized that the value far exceeded the investment.

• Consistent design support: Orange Lab now manages ongoing projects such as business cards, posters, social media and web banners without the need for constant oversight.

• Organized workflow: The platform’s structured request system allows Keel to prioritize projects and receive assets in an organized manner, reducing time spent on project coordination.

• Strategic communication: Keel quickly established a strong working relationship with his designated designer, allowing for consistent brand representation across all marketing collateral.

“It’s like having a full-time designer without the overhead. We communicate like family, and that has made all the difference,” Keel shares.

With the time saved by using Design Pickle, Keel could increase the number of design projects they could handle as well. Naturally, an increase in sales followed.

Keel says he would still use Design Pickle to add value to his company even if he didn’t have clients who used the designs. Orange Lab’s creative in-house marketing collateral helps them assert a great brand identity and score even more clients.

Says Keel: “Design Pickle helped us streamline our design process and communication with our designer. We increased the number of design projects per month and overall, we increased our sales.”