ShiftUp is a software application that transforms Salesforce into a proactive revenue engine. Its AI-powered platform uncovers hidden opportunities, prioritizes the highest-value accounts, and equips sales teams with account plans, opportunity hypotheses, and conversation roadmaps without leaving Salesforce.

As a growing startup, ShiftUp knew its brand had to look just as smart and high-performing as its technology. That meant creating professional, consistent visuals for every touchpoint, from investor decks to marketing collateral. 

For startups, design is always a need but rarely the first hire. Agencies can be too expensive, and contractors often lack consistency. As a growing team, ShiftUp needed a lower-cost, high-value solution that would still deliver professional results.

Initially, ShiftUp didn’t have a dedicated resource to support its brand needs. With constant demands for presentations, templates, and branded materials, it needed to onboard a reliable partner to support its daily needs and help create a brand presence.

ShiftUp explored options like contractors and agencies but ultimately needed something more flexible and cost-effective. With Design Pickle as its main design resource, ShiftUp can now handle all creative needs across the company.

A key part of their workflow is Canva delivery. Alongside standard design files, ShiftUp receives assets and templates directly in Canva, giving the team:

• Flexibility to edit quickly when copy, data, or visuals need to be updated.
• Simple sharing and storage so designs can be accessed by anyone in the company without a stall.
• Faster execution on go-to-market initiatives, since branded templates are ready to use across teams.

With Design Pickle handling the setup and ongoing creative, ShiftUp can move faster and stay consistent without the high retainer.

One of the first projects Design Pickle delivered was ShiftUp’s brand guidelines and a polished company PowerPoint template. For a growing startup, this foundation ensured every presentation and piece of collateral reflected a consistent, professional identity and set the standard for how Design Pickle continues to support its brand today.

• Consistent brand identity: With foundational assets like guidelines and templates in place, every piece of creative aligns with its brand.
• Faster speed to market: Branded Canva templates and ready-to-use designs allow the team to move quickly and keep pace with business needs.
• Cost-effective design: By investing in a Design Pickle plan, ShiftUp gets two hours of expert design support daily at a fraction of what they would have paid with an agency or contractors. 

Estee points to Design Pickle as a dependable way to get responsive, consistent design support. With dedicated designers and regular check-ins, she sees it as a simple solution for any company that needs ongoing creative work without adding headcount.

ShiftUp built a strong brand foundation and streamlined its design process with Design Pickle. Now it’s your turn! See how we can help your team move faster with reliable, high-quality creative.