Basata is a healthcare SaaS startup that uses artificial intelligence to take on the administrative burden that often delays patient care. From automating faxes and referral management to streamlining scheduling and patient communication, Basata helps medical practices reduce paperwork and call center workflows so providers can focus on delivering care instead of managing operations.

Christina Kehoe leads marketing at Basata - by herself. With big plans and no support, she faced a constant balancing act:

• Limited bandwidth - She needed everything from flyers to event materials, but didn’t have the design skills herself.
• DIY wasn’t enough - Tools like Canva could work in a pinch but wouldn’t give the brand the level of quality it deserved.
• Not enough volume for a full-time hire - The workload didn’t justify bringing on a staff designer, especially at a startup stage.
• Agencies were out of reach - Retainers often cost more than hiring in-house, making them hard to justify. 

Design Pickle became the creative extension Basata needed, handling everything from marketing and sales materials to custom illustrations. Illustrations were an important element from the start. Christina wanted them in Basata’s initial brand guide, but her previous agency couldn’t deliver within scope or budget.

She first worked with her Design Pickle team to create a dedicated illustration guide. That guide now informs all of her decks, event materials, and sales assets, giving the brand a cohesive, human touch. For a healthcare company, the illustrations replace generic stock imagery with warmth and artistry, helping the brand stand out in a space that can feel cold and impersonal.

Beyond the visuals, Design Pickle gave Christina the confidence to take on more marketing and event projects. She no longer worries whether work will meet brand standards or be delivered on time, she has a reliable creative “wingman” on every design need.

By collaborating directly with her design team and leads in Slack and submitting requests through the platform, Christina can move quickly, explore creative concepts freely, and confidently take on new opportunities knowing her design needs will be delivered on time and on brand.

• Developed a custom illustration guide that brought warmth and personality to a cold, clinical category.
• Rebuilt sales decks, flyers, and marketing materials with polished, on-brand visuals.
• Saved 10+ hours each week by handing off design tasks she’d otherwise do herself.

For startups like Basata, where every hour and every dollar counts, finding the right creative partner can make or break momentum. Christina recommends Design Pickle to anyone looking to lighten their load and level up their brand without the usual overhead.

Whether you’re a team of one or just need extra bandwidth, Design Pickle is here to back you up. 

🔥 See how it all works and get started yourself.