How American VoxPop built their website and visual identity using Design Pickle

American VoxPop exists to hold elected officials and the political class accountable to the Office of the Citizen, the people they serve. The organization exposes government corruption, sheds light on actions of those in power, and works to ensure transparency at every level of governance.

Founder and President Deborah Wyant had a clear vision to create a platform that informs, engages, and empowers citizens through credible design and a professional online presence. Building that vision from scratch required high-volume, consistent design support and the right creative partner to make it happen. 

Launching American VoxPop meant building a full brand ecosystem from zero. Every visual element, be it the logo, colour palette, or the structure of a website featuring hundreds of pages, needed to be designed, refined, and executed quickly.

After seeing strong results from a full website rebuild with Design Pickle for another brand, Deborah turned to her Design Pickle team again for the next project. Deborah’s previous project had replaced work that was originally going to cost thousands of dollars, done instead for a predictable flat rate. The reliability and consistency she experienced over the years remained unmatched.

In January 2025, American VoxPop partnered with Design Pickle on a 4-hour daily design plan to begin supporting her large-scale website build.

This approach delivered value across three key areas:

A team operating in real time

Deborah relies on Design Pickle as an extension of her creative operations. Through structured daily collaboration, she reviews completed designs, reprioritizes upcoming work, and maintains a steady flow of assets to her development team. 

Deborah states that when a design occasionally strayed from the brand, the team responded quickly and thoughtfully, making refinements without friction. Deborah describes the experience as working with “people overly passionate about pleasing me,” a level of care and responsiveness she found difficult to replicate elsewhere.

New brand fundamentals

Their Design Pickle team helped establish American VoxPop’s core visual identity, creating a new logo, defining style guidelines, standardizing color palettes, and consistent visual direction for the hundreds of pages that make up their site.

Deborah says the real value is having a design team that responds quickly, understands her brands, and genuinely cares about getting things right.

Quality results through communication

A strong communicator by nature, Deborah credits her results to providing thorough and complete information in her briefs. Most designs arrive exactly as she envisioned with no revisions needed. Slack, she says, was a game changer, turning Design Pickle into a real-time extension of her team.

Significant cost saving

Deborah saw firsthand how expensive agency work can be with the type of projects she needed to complete. With Design Pickle, her 4-hour daily plan costs $3,618 per month, roughly $50,000 less per year than hiring an in-house designer and $78,000 less per year than a traditional agency, freeing resources to invest elsewhere.

A brand delivered efficiently

From dozens of web pages, campaign graphics and reports, Design Pickle keeps creative work moving. By maintaining a steady queue of requests and delivering high-quality designs quickly, Deborah saves 80 hours every month across web, branding, and campaign projects.

Deborah credits much of the success of her projects to strong communication and clarity. 

“Be a great communicator! If you send thorough and complete information to the design team, you get great results back. The better I communicate, the better the results—and most of the time, I don’t need any revisions.”

Whether you’re launching a brand from scratch or scaling creative output, Design Pickle delivers the daily design support you need to move faster, look sharper, and save thousands every year.

Get started today or schedule a demo to see how we can support your brand.