In the sweltering heat of Phoenix, Arizona, where summer temperatures regularly rise above 100°F, having a pool isn’t just a luxury; it’s practically a necessity.

Building a permanent pool is quite expensive, and you might not even need it all year round. But what if you could have a pool only when you needed it, without the maintenance headaches? That’s the clever idea behind Now Pools, a subscription-based pool service founded by Ross Novotny and Matt Young.

In a recent episode of Jar of Genius, host Russ Perry sat down with Ross to discuss how he transformed the traditional pool industry with a tech-savvy, subscription-based model, sharing valuable insights for entrepreneurs looking to disrupt seemingly old-fashioned industries.