Case Study

The Ultimate Design Tool for Regent Bank’s One-Man Marketing Team

3 Min. Read

About the Company

Regent Bank is an Oklahoma-based community bank whose primary customers are small- to medium-sized business owners. Brandon Gaffney serves as their one-man marketing team. 

"Design Pickle has been able to take a lot of the stress off so I can focus more on strategy."

Brandon Gaffney
Marketing Director of Regent Bank

281

Designs Created

100+

Hours saved

$25,000

Saved on Design

The Challenge

With a background in graphic design, Brandon Gaffney, Marketing Director of Regent Bank, knows what he’s looking for when it comes to creating eye-catching collateral that converts.  Unfortunately, this became increasingly tough when Gaffney was faced with an agency that didn’t meet expectations with design work.

“When I started [at the bank], we were outsourcing all of our marketing to an agency,” says Gaffney, who, as a designer himself, eventually took over all of the design tasks, from websites and graphics to video and production, all while fulfilling the duties of his own role as Marketing Director.

Soon, however, it became clear that additional graphic design support was needed so that Gaffney could refocus on strategy. 

The Solution

That’s where Design Pickle came in. 

“I was still a one-person team, which is why I reached out to Design Pickle,” Gaffney says. “I needed help with some of the day-to-day graphics, like building brochures and guides.”

Gaffney had seen Design Pickle ads for four years, always keeping the service in the back of his mind as a possible solution to his creative bottleneck. But it took the design demands of his one-man marketing team to take the next step and outsource his creative output to Design Pickle’s subscription workforce.

In August 2020, Gaffney subscribed to Design Pickle, giving Regent Bank access to design for advanced infographics, same-day delivery, and real-time designer collaboration.

In particular, sales enablement tools such as infographics, brochures, sales sheets, and guides have been key in the work that Regent Bank does, which is focused on business banking and quickly expanding into mortgages and insurance. “I’ve been pleased with a lot of the brochures and guides,” Gaffney says. “My designer has been really, really helpful with offloading a lot of the brochures, sales sheets, guides, and different stuff like that.” And when it comes to timely creative needs (such as those for the holidays), Gaffney notes Design Pickle has been crucial in saving time spent on signage, email graphics, and social media posts for Regent Banks’ five branches.

“I can just bundle them all into one little request like, hey, I need them in these different formats,” Gaffney says. “And so, stuff like that has really helped.”

The Results

Design Pickle has helped Gaffney recover up to 20% of his workday, enabling him to focus on strategy and big-picture projects, outsourcing the day-to-day needs that previously consumed so much of his time. 

Learn more about Design Pickle subscriptions here.

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