Video is the most straightforward way to deliver a message to a broad audience quickly. TikTok is the proof.

However, there’s a big difference between simply hitting the record button on your phone and creating impactful, well-designed, and meaningful videos, especially when you’re a brand like BBC, John Lewis, or HTC.

That’s where companies like Swhype come into the scene.

Swhype is an innovative end-to-end video agency based in the UK that works with forward-thinking brands and agencies, such as the ones mentioned above, to create multi-platform video marketing projects for a distracted, media-hungry world.

And today, we speak with the company’s CEO and Co-founder, Andy Greenhouse.