After releasing the first red and white Air Jordans, Nike not only exceeded sales expectations but also created a revolutionary basketball shoe.

As Nike and Michael Jordan broke the NBA’s rule requiring shoes to be 51% white, they paved the way for greatness and new possibilities.

It’s moments like this that inspire people to set up their own rules and dream of greatness. One such person is Olivia Luciani, the Owner of Laced By Liv, who turned her passion into a powerhouse brand that flashes from the basketball court to boulevards of high fashion.

In this episode of Jar of Genius, she joined Russ Perry to dive into her journey from a simple college dorm room to a name known globally.

Olivia’s narrative is more than about shoes; it’s about visionary entrepreneurship. Her approach to focusing on larger, paying clients has offered valuable lessons on reducing operational headaches and streamlining communication, essential insights for any aspiring business leader.