Motion Graphics Companies
Part of operating a successful, growing enterprise means ensuring that your organization looks professional online – a crisp, intelligent logo design, as well as high-quality graphic content. While a good graphic design team can provide your company with many of the tools necessary to keep your company’s documents and graphic elements in order, motion graphics companies can elevate your company’s design initiatives to the next level.
Motion graphic studios operate similarly to graphic design studios, but instead of focusing on flat, static images or designs, a motion graphics company can provide animated designs as well. Some motion graphics can be subtle – animated typography, animated logos, or graphic loops. You’ve likely encountered one or several of these motion graphics while scrolling through the apps on your phone this morning. Motion graphics and animated assets are eye-catching and alluring, especially when deployed effectively.
Even some small animation studios can provide a wide array of benefits, especially for companies that might not have the budget to work with an entire studio or firm providing motion graphics service. Working with a smaller studio or a single freelance designer can be a great starting point if your company is looking to enhance brand recognition or if this is your first foray into motion graphics.
Before seeking out some of the top motion graphics companies, you may be able to accomplish your goals with a smaller studio or even a single motion graphics designer. Organizations like Design Pickle offer motion graphics subscription plans that can provide your company with custom motion graphics, rapid turnarounds, in-app feedback, and much more. Motion graphics are an affordable way to enhance your brand recognition with an animated logo, update your training modules with animated graphic loops or animated explainer videos, and overhaul your company’s digital image with things like advanced animated titles, animated typography, and animated ads.
If you are looking to enhance your existing static visuals and otherwise elevate your media, look no further than motion graphics. Design Pickle is an all-in-one creative platform that provides skillful, creative services to help your company step up its brand visuals.
Motion Graphics Freelancer
If you represent a smaller business or if your business has only a handful of motion graphics-related needs, you might consider working with a motion graphics freelancer. While a motion graphic design studio may have more designers at its disposal, their services can also be more costly and you may not be able to cultivate as close of a relationship as you might with a single motion graphics artist who intimately understands your company’s goals or ambitions.
Motion graphics freelance rates can vary depending on the experience of the motion design artist and the demand for their services. Developing a communicative and respectful relationship with a motion graphics freelancer can greatly improve the overall quality of your company’s marketing or promotional materials.
Trust that the designers are putting their years of experience to work for you, and together you can develop certain themes or motifs that can help improve your brand imagery. Learn from their expertise as much as they learn about your company and what your objectives are.
If your company doesn’t have a set-in-stone plan for a color theme or certain attributes of the desired motion graphic designs, have confidence in the creativity and aptitude of the designers. If your company has firm ideas about how certain motion graphic assets ought to look, be sure to clearly communicate your expectations with the design team to avoid time lost to revision processes. Establishing a healthy back-and-forth early on can not only save valuable time down the road, but it can also enhance the quality of design work your company and the designers are able to plan and produce.
Most freelancers will have samples of their previous work or creative work; browse around until your team can identify a freelance designer who you think would make a good fit for the visual aesthetic ambitions of your enterprise.
Top Motion Graphics Studios
While a freelancer might be ideal for smaller businesses with fewer motion graphics needs, if your organization can afford a greater sum of the budget for graphic work, you might consider working with one of the top motion graphics studios. Their dedicated teams of motion designers are capable of producing a high-quality animated commercial production whether your company is in need of promotional materials, training modules, or any sort of graphic design work that includes animation.
Motion graphics studios are capable of producing much more content than a single freelancer could simply because larger firms have more resources and labor available to them. This can be beneficial for your company if you have a particular marketing campaign or web content overhaul scheduled and you need a large volume of motion graphics work done in a relatively short amount of time.
For medium-to-larger businesses with a more significant load of motion graphics initiatives, it may be more prudent to rely on the expertise and reliability of a motion graphics studio. Platforms like Design Pickle can supply a high volume of creative deliverables with same-day turnaround for certain projects. Design Pickle’s Graphics Premium plan also features real-time Slack collaboration, designated designers, Canva file delivery, and more.
Motion Graphics Types
When considering whether or not motion graphics could benefit your enterprise, it’s important to understand the various motion graphics types. Whether your company has an interest in social media motion graphics, web motion graphics, or text motion graphics, a studio or freelancer can help your business see its design vision to fruition. Some artists are more skilled at either 2D motion graphics or 3D motion graphics; some artists excel in both types of animation.
For social media motion graphics, your company might request a graphical animation for a post you plan to promote on Instagram, Twitter, and TikTok. Web motion graphics and text motion graphics can be as simple as a few subtle textual movements on your company’s webpage to enhance the visitor’s experience or to draw the viewer’s attention to a certain word or icon.
Design teams have a wealth of experience in their field and may have more ideas beyond your company’s initial scope. When dealing with the creative atmosphere of design and motion graphics, the possibilities are limited only by the imaginations of the designers – try to remain open-minded in the planning process and your company may discover something special.
Other types of motion graphics include UI/UX animations which can sometimes be overlooked although they can be more helpful than plainly written instructions or voice-recorded walkthroughs. Your company can also make use of transparent animated assets which are useful for the beginnings and endings of videos. You can utilize transparent animated assets to highlight your company’s call-to-action or promote other related products or initiatives.
If you are working with a motion graphics design studio, they may have more ideas or offer even more options from which to choose. Technology is continually advancing and designers are consistently redeveloping old techniques as well as discovering new ones.
Motion Graphics vs Animation
If you’re uncertain about the exact difference between motion graphics vs animation, a geometry analogy may be helpful. In the same way that all squares are rectangles but not all rectangles are square, motion graphics work is a type of motion design that falls under the category of animation. However, not all animations can be considered motion graphics. Animated motion graphics, sometimes interchangeably referred to as motion graphic animation, for example, is a type of motion graphics in which text is prominently featured.
Another way to consider the difference is that animation oftentimes can tell a story, if subtly. On the contrary, motion graphics can be something as simple as the letters of your brand name moving up and down – no narrative, no story, just visual movement.
How Much Do Motion Graphics Cost
The benefits of motion graphics services are numerous and can provide solutions for your organization in several different ways, but how much do motion graphics cost? Design Pickle works with many clients ranging from small businesses to large, global enterprises, and offers a handful of motion graphics subscription plans at affordable rates.
Each subscription plan allows for unlimited requests and revisions, and Design Pickle’s Graphics Premium plan offers a wide range of services and features (like custom motion graphics) to work within your motion graphics price range. All of Design Pickle’s plans come with unlimited requests, unlimited revisions, and Adobe source files. For a fraction of your company’s marketing budget, you can sharply enhance your brand’s visuals.
Design pickle also offers flat-rate services with no contracts necessary and no surprise fees. Quality design organizations will not charge hidden fees; quality design organizations spend their time and resources producing custom, creative content that their designers are proud of. Ultimately, the right design subscription service or graphics subscription model for your organization will be one that understands your company’s goals and will work diligently to help you achieve those objectives.