It’s no secret that marketing graphics are a great way to catch your audience’s attention, but not all graphics are created equal. Your marketing strategy needs good design to thrive. The right graphics will make your campaign successful, but the wrong ones can have the opposite effect. Are you sure your graphic assets make the right impression not just the first time but every time? Can you get enough quality graphics, consistently, to ensure your brand is showing up cohesively to create brand recall and brand affinity? If you are struggling with this, don’t worry, you’re not alone. 30% of marketers cite this as their #1 problem!
Marketing graphics are one of the most important and often overlooked aspects of any campaign. They can grab attention, create interest, and motivate people to take action. They will make or break your campaign results. Your visual communication represents your company. So you’ll want a marketing designer that can deliver brand design services to make you look good and achieve your desired results. Great designers will understand your goals, target audience, and brand personality. They’ll also be able to create graphics that are on-trend and highly effective. With effective graphics, your digital campaigns will catch more attention, get more engagement, convert more traffic, and help you achieve other key performance indicators and goals to support your business objectives. Graphic design is a powerful tool. Make sure you’re using it to its full potential!
All that sounds very dreamy, but back to reality! We all know that graphic designers can be expensive, hard to source, and what’s worse, Glassdoor said Graphic Design turnover hit 24% in 2022. Just when you hire those hard-to-find skilled designers, you lose a quarter of them. Should you outsource to an agency or freelancer? You can still get high-quality brand design services on a small business budget without compromising time or quality by leveraging a flat-rate creative (or design) subscription. Design subscription plans make it easier and more scalable for businesses to access the services of a dedicated graphic designer on demand. Design subscription plans solve the traditional headaches of sourcing and staffing graphic design talent. You can access unlimited designs, unique assets, and stock photos for a monthly fee to help your marketing graphics achieve your desired results without finding and hiring your own team of designated amazing designers.
What Services Do Graphic Designers Offer?
What services do graphic designers offer? Graphic designers are responsible for creating the look and feel of a product or service, bringing to life a creative visual identity in every campaign or asset that represents the brand. This includes physical print design, digital graphic design, and everything in between. From logos and branding to advertising and marketing materials, graphic designers are integral to the marketing team’s success.
A graphic designer can help you with many forms of visual communication, including, but not limited to:
- Business branding
- Website graphics
- Social media design
- Creative infographic design
- Paid advertising and search marketing
- Physical branding like car wraps, signage, promotional items
- Experiential design like tradeshows or showcase rooms
A good creative will help you design visuals that align with your company’s values and target audience, but a great creative brief will get you to that amazing final result even faster. The benefits of investing in professional design and branding services include:
- Increased Visual Appeal
Improve the appearance of your product or service and even increase perceived brand value. Increased visual appeal can help you stand out from the competition. Just think about how many times you’ve seen an ad and been drawn in by the visuals. A well-designed ad should stop the scroll (or turn heads) by grabbing attention.
- Improved Communication
When you have strong, professional visuals, your message gets communicated more effectively, clearly and simply for your target audience. For example, if you’re selling a product, potential customers need to understand what it is and why they should buy it (even if they were not looking for it). If it’s a promotion or sale, they should understand exactly what’s in it for them and how to take advantage of it. Bad design will complicate, confuse or turn off prospects and customers.
- Improved Recognizability
A well-designed logo and complementary branding for marketing assets and campaigns can help customers remember your brand and return to you when they need your product or service. Brand recall helps you shorten your sales cycle, improve share of voice, and build stickier retention relationships. Cohesive branding in all designs has a cumulative effect and therefore big ROI!
- Consistency Across All Channels
The amount of platforms and channels that your brand lives on is growing every day! Keeping up with your brand’s “look” and all of the various dimensions and limitations can make anyone’s head spin. Working with a professional graphic designer ensures that your branding will be consistent across all channels, and each size is customized for the platform it was meant to live on. You’ll have a cohesive look that reinforces your brand, from your website to your social media accounts to your print materials; that way every time a potential customer sees your brand, boom! They recognize it!
- Better Usability
Well-designed graphics and visuals can help improve website or application usability. If users can’t figure out how to use your site or app, they’ll likely give up and find someone else’s product or solution. Solving your customer’s problems includes simplifying and reducing friction across the board – including in all your visual materials with graphics.
How Much Do Graphic Designers Charge For A Logo?
Some business owners or marketing leaders may be surprised at how much graphic designers charge for a logo. The reality is logo design is a complex process that requires skill and experience. The design costs depend on the designer and the scope of work. Logo design rates can vary greatly depending on the designer’s experience and skills, the size and complexity of the project, how many revisions are included, and so on. Many graphic designers charge an hourly rate, while others may charge per logo or branding project. The average hourly rate starts at $25 an hour, and project prices can range into hundreds and thousands, depending on the scope of your project.
If you’re on a tight budget, you may think you need to cut other expenses to hire a designer or agency that offers business branding services. But that’s totally false. Not having a big budget doesn’t mean you have to settle for low-quality marketing graphics. You can still get high-quality brand design services by outsourcing to companies like Design Pickle, which offers unlimited graphic design subscription services. These can be an excellent option for businesses and/or busy marketers that need multiple designs with different styles and scopes of services. Also, you won’t need to worry about how to find graphic designers for your project or to supplement your current creative team because we will take care of that for you too.
Custom Graphics Design
Custom graphic design is imperative for brands because you can’t look like your competitor and don’t want to be caught using the same stock photos or Canva templates as another company. Worse, elementary designs make your brand seem too green to trust. Custom graphics not only create a unique visual experience, but they tell your prospects and customers that your brand is established, trustworthy, and uniquely positioned to solve their problems.
Custom graphics design is perfect for:
- Graphics in Motion
Don’t use the same GIFs as your competitors! Stand out with custom motion graphics design specifically for your brand and your products or services. You need a custom illustrated animated explainer to show your customers exactly how your product or service works, customized to easily communicate your brand’s unique positioning and personality.
- Customized artwork
Illustrations and other custom artwork are leveraged by brands to create visually engaging and appealing designs like posters of places, characters that support campaigns, t-shirt designs, and so much more. Modern art draws in younger demographics, especially cartoon and animated elements.
- Social Media Marketing Designs and Graphics
You can’t share the same thing as anyone else on social media, it’s an unwritten rule. With customized branded graphics, you can serve up quality, engaging social media content for every channel your customers and prospects like to use, and stay on-trend, capitalizing on timely ideas with a speedy graphic turnaround.
- Graphic Design for Email Marketing
Did you know that email marketing creates 40% more revenue when you personalize the email content? That, and 70% of consumers expect their emails to be somewhat personalized these days. While that extra bang for your buck is awesome, it requires a lot more creative graphic output the more segments you target. Rather than pay per design or per hour, subscription services keep these types of personalized campaigns in scope and in budget.
On-Demand Graphic Design Services
Graphic design subscription companies like Design Pickle have a team of experts who are experienced in creating custom graphics that meet your needs, and most plans include designated artists. Our on demand graphic design services offer a wide range of services, including:
- Branding and logo design
- Marketing design
- Website design
- Corporate graphic design
- Motion graphics design
- Social media graphics
- Infographics design and more!
When you use an on demand graphic design service, you can get as many designs as you need without worrying about exceeding your budget. On demand services are perfect for businesses that need multiple designs per day, or different design skills on a regular basis, for example, custom illustrations, motion graphics, graphic design and branding services. On-demand graphic services help free up the humans who normally chase requests and designs down – giving you back more time in your day to strategize or do whatever it is that’s always waiting at the bottom of your to-do list.
Getting into Harvard is easier than being a Design Pickle designer, which means you can rest easy knowing you’re getting quality work. No, really, we’re incredibly picky about our designers, so we take the hard work out of sourcing and hiring designers and make getting the perfect designer for your brand as simple as a quick conversation with your onboarding manager. We’ll review your brand and needs to determine your designer lineup. The best part is that we always have a squad of designers on deck to help you if you add a workstream during a busy month or if one of your designated designers needs a sick day.
Affordable Flat Rates
On-demand services are often more affordable than hiring a full-time designer, working with an agency that deals in hours, or with a freelancer that deals in hours or per-project invoices. Instead of paying an annual salary of an in-house designer or worrying about infinitely out-of-scope hourly rates, lock in a flat monthly or quarterly rate and get as many designs turned around as you want, with no commitment to continue.
Quick Turnaround Times
Another benefit of using on-demand services is getting your project done quickly. A subscription model company offers faster turnaround times than a freelancer, so you will be able to complete your project in a timely manner. Plus, the more detailed your brief is and the longer you work with your designated design team, the faster they are at navigating your requests and using your brand elements and identity.
Creative Management Platform
An integrated creative management platform makes communication easy. Your project workflow and revisions will all be in one place. That way, you can focus on the creative strategy, not the logistics.
Graphic Design Subscription Plans
You can save even more money with graphic design subscription plans if you need design work regularly. The field of graphic design is constantly evolving, and keeping up with the latest trends and software can be costly. But with a subscription plan, you can access the latest tools and resources at a fraction of the cost. When you outsource graphic design work to a company that offers these plans, you can save up to 50% off graphic design services pricing. Graphic design subscription plans also offer flexibility and convenience, as you can cancel or upgrade/downgrade your plan anytime. Whether you are an occupied marketer, a small business, or even a busy graphic designer, a subscription plan can help you save time and money.
Here at Design Pickle, you can choose unlimited graphic design, illustration, motion design, or presentation design services from a team of experts. You can save time and money while keeping up with the latest visual marketing trends. Marketing graphics is an investment that will pay off in the long run. So don’t wait – book a demo today!