Since 2008, StrataTech Education Group has been a leader in addressing the growing need for skilled trade programs. Their innovative, student-first programming ensures graduates are not only academically prepared but ready to meet the evolving challenges of their respective industries. Through hands-on learning opportunities in workshops, labs, and even the Metaverse, StrataTech Education Group equips thousands of graduates a year with the foundational and high-tech skills they need to meet today’s hiring demands.
With a specialized focus on welding, HVAC, refrigeration, and electrical training, StrataTech’s portfolio of vocational schools includes:
We had the opportunity to connect with StrataTech Education Group’s Calvin Coberly, Product Marketing Specialist, to talk about the role design plays in StrataTech’s marketing strategy and how Design Pickle is helping their marketing team maximize their design output and streamline their workflow.
"We have so much creative cadence day-to-day – Design Pickle fills that gap. We no longer have to put projects on the back burner due to limited bandwidth."
While a good problem to have, StrataTech’s growth brought with it the need for additional design support. The company realized managing design projects for 2 schools across 5 campuses in addition to the StrataTech brand, was becoming increasingly difficult. They were already working with a designer they trusted to lead branding and larger initiatives, but often felt outstretched, especially while tackling multiple campaigns. To accommodate, Calvin and his team would have to ruthlessly prioritize projects or occasionally, create graphics in Canva. As their backlog of design projects grew, they knew they needed another resource to lean on, but were hesitant to invest in another freelance designer or agency.
While seeking an affordable solution that could deliver quality graphics and videos in a quick turnaround time, luckily, StrataTech discovered Design Pickle.
Since signing up for Design Pickle’s platform in May, StrataTech’s marketing team has been able to triple their creative output for the cost of 1 freelance designer, without compromising on quality.
For Calvin, Design Pickle is the perfect complement to their ongoing creative needs, “We have so much creative cadence day-to-day– Design Pickle fills that gap.” By partnering with Design Pickle, StrataTech can confidently execute a diverse range of design assets across all 5 of their campuses, “We no longer have to put projects on the back burner due to limited bandwidth.”
Additionally, the StrataTech team has been able to boost its social and paid media presence – critical channels for reaching prospective students, keeping current students informed and engaged, and staying top of mind with workforce partners– while exploring new ideas, including different ways to leverage video. “Design Pickle has enabled us to be more agile and robust with our posting strategy, driving even more growth.”
Not only has Design Pickle empowered StrataTech to scale, but it has also resulted in substantial cost savings. By streamlining their design workflow and maximizing efficiency, StrataTech is saving an impressive $114,000 annually.
The platform’s swift turnaround times and efficient design process have allowed the marketing team to focus on strategic planning, contributing to an enhanced social media presence.
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