Repurpose House helps brands boost their marketing capabilities by repurposing their digital content. By creating traffic-driving mini content pieces, brands can get more clicks and more clients.

Founder Shaina Weisinger started out with a video production business called Wake Brand Media, which was where she first started using Design Pickle’s service. She then moved on to Podcast Memes, helping podcast producers develop and market their brands, until she realized that solely targeting podcasters wasn’t working out.

Finally, true to Shaina’s passion for micro-content and repurposing brands, Repurpose House was launched in November 2018. With an average of one new customer a day, they’ve gone a long way from Podcast Memes.

Shaina “repurposes” digital marketers’ existing content to boost engagement. Existing blog posts, videos, PDFs, whitepapers, and podcast episodes are turned into short videos and one-off graphics. These mini content pieces would then be able to direct traffic toward the main content.

Repurpose House helps brands boost their marketing capabilities by repurposing their digital content. By creating traffic-driving mini content pieces, brands can get more clicks and more clients.

Founder Shaina Weisinger started out with a video production business called Wake Brand Media, which was where she first started using Design Pickle’s service. She then moved on to Podcast Memes, helping podcast producers develop and market their brands, until she realized that solely targeting podcasters wasn’t working out.

Finally, true to Shaina’s passion for micro-content and repurposing brands, Repurpose House was launched in November 2018. With an average of one new customer a day, they’ve gone a long way from Podcast Memes.

Shaina “repurposes” digital marketers’ existing content to boost engagement. Existing blog posts, videos, PDFs, whitepapers, and podcast episodes are turned into short videos and one-off graphics. These mini content pieces would then be able to direct traffic toward the main content.

Though Shaina is also able to do graphic design, she prefers not to get down to the nitty-gritty of pixel pushing herself. She feels she could use the time to focus on operations and create the best business model possible.

For example, Repurpose House needs plenty of graphics that only have to be duplicated with minor edits. Doing this in-house would be both tedious and overwhelming.

Unlike most clients, Shaina started Repurpose House fully knowing that Design Pickle would be there to help. By starting a business with this capability, she and her team were able to launch operations with maximum efficiency.

Shaina says, “Pretty much simultaneously, I was able to create processes, create the website, and have Design Pickle create all of the marketing assets we needed to use across many platforms and campaigns.”

Design Pickle makes it easier for Shaina to work from inspiration. She would take screenshots of sample marketing materials she likes and send them to her designer.

Repurpose House also uses Design Pickle for internal graphic design needs, like case studies, one-sheets, and other marketing assets.

Since launching Repurpose House, Shaina has effectively used Design Pickle to:

• Maintain brand consistency: 95% of client-facing templates were created through Design Pickle, ensuring cohesive branding across all platforms.
  
   
• Streamline production processes: Shaina’s team can now focus on creative concepts and client strategy while Design Pickle handles the design execution.
  
   

• Scale marketing efforts: With ongoing design support, Repurpose House continues to attract new clients and expand its service offerings.
   

   

“Delegating the design work allowed me to focus on building a sustainable business model,” Shaina shares.