If you’re a movie and pop-culture aficionado, you’re probably already a fan of Legendary Wall Art. Founded by actors and fraternal twins Danny and Scotty Bohnen, Legendary Wall Art transforms iconic scenes from your favorite movies and television shows into vibrant canvas art. Whether it’s capturing the humor of “Tommy Boy” or the laid-back allure of “The Big Lebowski,” Legendary Wall Art promises to turn walls into conversation starters.
Along with the silver screen, their collection includes hundreds of works curated from a global community of artists – encompassing everything from gorgeous landscapes to sci-fi-inspired prints and moody cityscapes. You can even turn your own cherished memories into works of art with their customization feature. Simply upload a photo, and they will print it on a hand-built, museum-quality canvas.
We had the chance to talk with co-owner Danny Bohnen to learn how his love of film led to Legendary Wall Art and the role design plays in building connections with their customers and community.
“We were looking for a partner who could take direction and put their own personal stamp on it to elevate it.”
Looking to expand their tee shirt business, Danny and Scotty were introduced to canvas art by a friend. They immediately saw the potential to blend their passions for art and film with entrepreneurship. As the business grew, Danny recognized a need for streamlining and investing in their brand marketing and social media support. He tried working with freelancers from Upwork but found they required a lot of direction, and the amount of back-and-forth communication it took to execute a project diminished any savings in cost (versus hiring someone locally). When he did find a designer he liked, they were often unreliable, causing campaign delays. It became evident, that Danny needed someone who could keep up with a busy promotional schedule and understood their brand’s vision and requirements.
Seeking a reliable solution, Danny discovered Design Pickle through a Google search. Drawn to the predictability of a subscription model, Danny started with the Graphics Pro plan. For Danny and his team, having a centralized creative management solution that expedites the turnaround process has been a game-changer. Within months, they were able to knock out their design to-do list, which included photo editing, email headers, product images, website banners, pop-up ads, holiday promotions, and more, with the help of their Design Pickle dedicated designers.
Impressed with the ROI they were seeing, the team upgraded to a Power Plan with added motion graphics and video editing capabilities, excited to level up their social and paid media strategy. Working with Design Pickle, Legendary Wall Art has been able to quickly A/B test creative in various formats and leverage highlight reels of user-generated content – two things that would have been too time-consuming for Danny to produce on his own and too costly if they were outsourced to a freelancer or done in-house.
During those experiments, they made an important discovery: advertisements let the artwork speak for itself or showcase pieces in customers’ actual living spaces yield the most favorable results. The Legendary Wall Art team now enjoys the added positive impact on their marketing funnel and ever-growing ROI on their Design Pickle subscription.
The time Design Pickle has given back to Danny extends beyond design projects for Legendary Wall Art. Danny and Scotty Bohnen have now entrusted Design Pickle to edit their top-rated podcast saving Danny 6-12 hours a month and resources he can invest back into growing his business. Plus, they’ve added high-value creative capabilities and designated designers at a flat-rate that would otherwise cost them hundreds of thousands of dollars a year to staff.
“Our designer gets the humor and style we’re going for, so there’s no more endless back and forth, or hunting for files.”
Design Pickle enabled Legendary Wall Art to streamline processes, tap into new creative capabilities, and scale output without compromising their sense of humor or bold personality. This agility eliminated the feelings of stagnancy and disorganization they experienced with other tools and creative producers. Yet for Danny, the true standout benefit of Design Pickle is time, which allows him to pursue passion projects and explore new channels for promotion to amplify their outreach efforts.
Ready to turn your creative ideas into business realities?
Schedule a demo and we’ll help you pick the right plan for your needs!
