In any kind of business, communication is everything. Business professionals could communicate to their team members or potential customers through writing and video media. Still, there are times when an audience needs to visualize complex information at a glance to understand it better. Certain unique modes of communication, such as infographics, can make it possible to deliver this kind of detailed information in a straightforward yet thorough manner. What is an infographic? Simply put, an infographic is a visual representation of data that utilizes both graphics and text so that the audience can quickly grasp the information. Infographic designers have to find a way to portray the necessary information in a simple visual, which requires artistic and design knowledge.
Once a business knows when to use infographics to create the graphics, they either need to hire infographic designer employees at their company, hire a freelance designer, or utilize an infographic design company. Under the first two options, the most challenging part is knowing how to find graphic designers. Infographic artists can be found, but without any quality controls on their end, you risk hiring people that do not have the proper skills or are inconsistent in delivery or quality. The solution to this ever-present issue is to find an infographic maker from a flat-rate design agency. Design Pickle is a flat-rate graphic design company that is a vendor for businesses that need to find, vet, and hire freelance infographic designers. Unlike hiring freelancers directly, Design Pickle vets designers for you. Design Pickle is a service that works on a subscription basis and allows companies to submit infographic requests and receive the finished work by a set deadline, with unlimited revisions and no hassle.
Infographic design is not a simple task. It requires the proper tools and skill, creativity, and artistry that can only be found in an experienced infographic creator. Without an experienced designer, infographics may end up overly complicated, chaotic in appearance, or otherwise problematic. For example, assume Company A needs to design an infographic for a booth they are setting up at an expo. The infographic needs to succinctly and visually describe what Company A offers to its customers.
Rather than hiring a designer, Company A sends the request to their video producer, and this employee uses a simple presentation tool to create the infographic. Company A uses the infographic at the expo and notices that potential customers are continually asking the company’s representatives questions regarding the exact nature of what they do at their company. Once they get an answer, the customers walk away. Clearly, the infographic does not have the information necessary to describe what Company A does. This is an example of what can happen when employees create infographics without the proper skills for the task.
In addition to this example, there are numerous types of infographics that each have their peculiarities and require different techniques. A video producer or content writer may be able to expertly communicate ideas in their unique mediums, but just as a writer is there to produce written content, so should an infographic designer be hired to create infographics. Businesses can use infographic templates as an alternative to hiring a designer, but the results will not be original and may have less of an impact on the audience.
With all of the complexities of design, including colors, fonts, the exact placement of text, images, shapes, and more, it is crucial to find a designer who knows how to effectively develop your business’s infographics. An infographic website for design, like Design Pickle, can help companies hire infographic designers to produce any type of infographic with the expertise that experience brings.
Infographic Design Service
Under traditional methods, businesses that need infographics would find an illustrator to either hire as an employee or as a freelancer. The problem with this method is that there is no way for the business to verify if the infographic illustrators, especially freelancers, will produce high-quality work delivered on time. Even if an illustrator guarantees that they will provide the infographic by the deadline and that the business can request a revision, the cost of hiring the designer may be higher than the company was considering spending. An alternative to hiring a designer is to have a current employee use an infographic designer platform to develop the visuals with a template. As with any tool, this method would still require the user to have some skill and knowledge of design to create a visually appealing infographic. Creative infographic design is vital to the success of an infographic as it must be designed to catch the eye of potential customers, and a template-based visual cannot do this.
The best way for a business to create an infographic is to utilize an infographic design service. Design Pickle is a service that allows businesses to subscribe and put in requests for all types of infographics that will be custom created by designers. Our company hires graphic designers and thoroughly vets them so that companies can know they are getting work from reliable experts in the field of design. Hiring an infographic designer using Design Pickle is as simple as paying a flat rate, inputting requests into the online platform, and receiving the infographics. Furthermore, Design Pickle allows unlimited requests and revisions so that businesses can get precisely what they want with a quick turnaround. Before signing up, you can view some samples of the work Design Pickle artists have produced to get an idea of the quality you can expect to receive. By using an infographic design service like Design Pickle, companies can focus on getting the infographics they need when they need them.
Freelance Infographic Designer
Hiring a freelance infographic designer can be challenging. The first step is to find a graphic designer that can do the kind of work your business needs. Once you have found one, you need to look at the styles of graphics they can produce, the turnaround time, if they offer revisions, and how much they are charging. For instance, a professional infographic designer may charge up to $300 an hour to design a single infographic for a business. This can get far too expensive if the company needs several infographics.
Freelance graphic design requires many hours of research and vetting to make sure that the designer the business is considering hiring is reliable and affordable. Also, using a freelance designer for infographics limits the business’s design output, as an individual can only create a limited number. Alternatively, companies can sign up for a service like Design Pickle to find a graphic designer. Infographic designers that are part of our organization are dedicated, reliable members of the team. Companies can use our service to hire artists to design infographic visuals and have them delivered by a fixed deadline. Plus, Design Pickle makes it easy to scale up with unlimited requests that our group of experts can tackle. Instead of spending hours vetting freelancers and paying $300 an hour for a single infographic, businesses can use Design Pickle for all of their graphic design needs starting at only a month.
Designing Effective Infographics
Designing a good infographic takes more skill and knowledge than using a simple drag-and-drop tool. If you look at infographic design examples, you will find that some catch your eye with colors or the arrangement of shapes, while others look overly complex or contain too much information for one image. An infographic, meaning a simple visual representation of information, involves artistry, psychology, and data. While infographic style and design can be tailored to the company’s brand, experts follow a few fundamental rules of composition. The Gestalt principles, as well as rules about colors, organization, and even fonts, are all essential when designing effective infographics. This is why hiring skilled designers with experience in delivering several types of infographic topics is vital. Design Pickle’s team can create effective infographics across all industries and verticals, from educational nonprofits to banks and entrepreneurial ventures.
Freelance Infographic Designer Rates
One of the most challenging parts of hiring an infographic designer is figuring out pricing. To determine your business’s budget for an infographic, you can look at an infographic price list online, but freelance infographic designer rates can range anywhere from $25 to $5,000 for a single design. The trouble is that freelance graphic design rates can vary depending on the experience or qualifications of the individual, and some will list freelance graphic design rates per project while others will list their rates per hour. Under the hourly model, unless the designer lists the number of hours they will charge for an infographic before hiring them, the business will have no way to know the total cost. The company could perform calculations and create a freelance graphic design price list, but this would take up valuable time.
The answer to this issue is flat rate design services. Rather than using a graphic design pricing sheet, a subscription-based company like Design Pickle charges a monthly rate. Our unlimited flat-rate graphic design service makes it possible for companies to pay as little as a month for expert designers to create any number of infographics. The flat rate pricing means businesses do not have to calculate hourly or project-based costs. Most importantly, Design Pickle’s rates include quick turnaround times, with many projects being delivered within 1-2 business days.