As a business, it can be tempting to try and handle everything in-house. However, when it comes to outsourced services like graphic design, there are several key indicators that it may be time to hire outside help. If the workload surpasses the capacity of your current team or resources, or if you need specialized skills or experience that your team lacks, it’s probably a good idea to outsource graphic design work. Does this mean you need to hire a freelance graphic designer? Not so fast. Hiring a freelance graphic designer may seem like an easy solution for your design needs, but it can end up costing more in the long run, be slower than your projects demand, and be more of a logistical hassle than you might think.

Not only do you have to pay for each project, but you also have to put in extra time and effort to vet and hire the right designer. And if their work doesn’t meet your expectations, you’ll have to repeat the hiring process all over again. On the other hand, graphic design subscription plans allow you to outsource all of your graphic design work without any of the hassle or added expenses.

With graphic design packages, you’ll have access to a team of experienced designers at a fraction of the cost, and they’ll be available whenever you need them. So why waste time and money on a freelance designer when you can get reliable results with a design subscription? Ultimately, outsourcing graphic design work and looking into flat-rate design services can lead to improved efficiency and more successful project outcomes. Graphic design pricing is often much more cost-effective with subscription services vs. a freelance designer.

Keep this in mind when deciding how best to allocate time and resources within your business and understand your graphic design options.

Freelance Graphic Design

What makes freelance designer pricing so expensive? When hiring a freelance graphic designer, you are not just paying for the hours they spend on designing for you. You are also paying for their years of experience and training, as well as the equipment and software needed to do their job effectively. We won’t deny that this is fair. A good freelance designer deserves to be paid a fair price for their custom graphic design services. However, graphic design subscription plans often have a team of designers working on various projects at once, allowing them to distribute the cost among many clients. Plus, even a dedicated designer can feel like a freelancer without the pay-per-project model (and the anxiety about going out of scope). This allows you to get customized artwork that fits your brand style guides and needs without the added costs and overhead that freelance designers charge.

Likewise, when working with a freelance graphic design artist, you’re likely subject to their rates as they relate to their current workload and demand. However, when you opt for flat-rate graphic design services, you get the same rate regardless of demand. For example, if you are interested in motion graphics freelance rates then a freelance designer might quote you one thing now and then increase that price by 50% when demand for their services increases. Or, they might have a per hour price or a per project price that quickly gets out of hand during revision rounds. This isn’t the case with a subscription platform like Design Pickle where you only pay one flat monthly rate, rather than a per project or per hour rate.

Graphic Design Services Pricing

How much does it cost to hire an illustrator? What about the cost of social media post design services? It varies depending on the freelancer or agency you’re working with. Graphic design services pricing can vary greatly depending on the scope and length of the project. For a one-time logo design, a client may pay $200 to $1,000. On the other hand, ongoing branding or website design services can range from $3,000 to $10,000 or more. Additionally, factors such as the designer’s level of experience and location can also affect pricing. Overall, there is no set average cost for graphic design services; it ultimately comes down to the individual project and designer.

When you opt for graphic design packages, regardless of the design you need, you’re always paying one flat monthly graphic design price. This means that you know exactly what you’re paying monthly for all of your graphic design needs. This takes the guesswork out of graphic design packages. Affordable logo design packages cost the same regardless of the intricacy of your logo needs or the experience of the designer.

Need custom illustrations? With Design Pickle, pay just one flat monthly fee of for unlimited designs. The same goes for other types of graphic design such as social media post design services, presentation design, and motion graphics. How much for motion graphics? It’s the same regardless of what kind of motion graphics you need. At Design Pickle, it’s always per month.

In short, not only are graphic design subscription plans a lot more budget-friendly, they just simplify pricing. This leaves you with time and energy to focus on other areas of your business.

Graphic Design for Small Business

Don’t think you need quality graphic design for a small business? Think again! Brands big and small are defined by their design and the visual identity they put forth into the world. Not sure what kind of marketing graphics you’d need? One common graphic design service most small businesses need is a custom logo. This is often the first step in establishing a brand identity and can be used on business cards, websites, and more.

While you can hire a freelance logo designer, you’ll probably end up paying more than the monthly fee a subscription design service like Design Pickle would cost you. Likewise, with a subscription service, you get access to unlimited designs. This leaves you with time to request other custom graphic designs such as animated graphics for your social media accounts or even brochures or flyers.

Overall, graphic design can play a crucial role in brand design for a small business. While most small business owners feel that it’s easier and more cost-effective to outsource this type of design work to a freelancer, it’s typically not. For example, the current going rate for social media post design is $50 to $200 per post. With a flat-rate graphic design subscription, you could pay as low as for unlimited design requests, unlimited revisions, and a much more streamlined work process. It’s a no-brainer.

Unlimited Graphic Design Packages

So, what’s included in unlimited graphic design packages? With Design Pickle, pretty much everything! On-demand design services like ours offer unlimited graphic design packages for businesses, allowing them to access custom designs at a flat monthly rate. This is a great option for companies of all sizes, as it eliminates the need to constantly search for freelance designers or hire an in-house team.

Instead, unlimited graphic design packages offer the flexibility and convenience to make as many design requests as needed, at a fraction of the cost. We match you with a designer or designers based on what will fit your brand style and goals. With over 2 million design requests fulfilled so far, we are confident you can trust that your designs will accurately reflect your unique identity and appeal to their target audience. This level of customization and professionalism is part of the package, whether you need logo design services or professional PowerPoint presentation services.

Worried your designs are complex and therefore more costly? Flat-rate graphic design solves this problem. You pay a set price per month regardless of how many hours a project takes to complete. This flat-rate approach also allows businesses to plan their budgets and ensure they have enough funds to cover the project. In addition, flat-rate graphic design offers more transparency and simplicity in payment. This makes it easier for both the designer and the client.

Overall, unlimited graphic design packages provide convenience and cost-effectiveness for any business looking to enhance its visual presence.

Subscription-Based Design Services

So, is hiring a freelance graphic designer right for your business? In most cases, we’ve found that subscription-based design services work best for those looking to truly scale their visual branding and create content that converts. Don’t think you need that much visual content? Think again!

Staying up to date with the latest design trends is crucial for any business wanting to make a lasting impression on customers. A monthly graphic design package can help with this by providing consistent updates to your branding and promotional materials.  This not only keeps your company looking fresh but also helps maintain a strong and recognizable visual identity. In addition, paying for monthly graphic design packages takes the stress off of your in-house team, freeing them up to focus on other important tasks.

Subscription-based design services allow you to make as many requests as you need, organize your queue based on your ever-changing priorities, and still only pay one predictable rate per month. When design demand increases, subscriptions allow you to add workstreams with no extra commitment, and the option to shed those extra workstreams when demand slows down again. We like to think of “unlimited” the same way that most streaming services work. You can have one project worked on at a time per workstream – like streaming a show to one device at a time – and once that one is done, we move on to the next. If your requests are very simple in nature, your output could be much higher than 1 design per day! If your requests are more complex in nature, timing will vary.

Making the most out of unlimited design services is easy when you fill up your queue and keep it prioritized. Your designer will always move on to the next design request instead of waiting for your direction. Simply keep them moving even when you’re not around. Unlimited also means unlimited revisions, too. We’ll keep the feedback loop open until you’re perfectly satisfied with that design’s final form, and provide the final files and all the sizes you need. That’s why unlimited design services are the best graphic design services.

In short, a monthly graphic design package is a valuable asset for any business looking to stay competitive in today’s market. The best part? When you work with Design Pickle, you pay one set monthly price for unlimited design services. This means that you can access the best graphic design services over and over again, all in one platform. Need social posts? You got it. What about an updated logo? Sure thing! The possibilities are endless. This is the difference in value when you compare subscription-based design services to freelance design services. If you don’t believe us then we’ll show you. We’re a dream for marketers and agencies, and we’d love to show you just how much value we can add to your business through custom graphic design and motion graphics.

Book your demo today to speak with one of our experts about all of your design possibilities – and lock in a predictable flat monthly rate worthy of a high-five from your CFO!