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Cut Your Ad Spend In Half... Without Sacrificing Performance

Facebook ads are dead… so we’re told. Yet we still see crazy returns on our ad spend here at Design Pickle.

In this webinar, Dave Ball, our Director of Paid Ads, pulls back the curtain on our process and shows you specific examples of why our ads work.

Here’s what you’ll come away from this webinar knowing:

  • Why letting Facebook find your buyers through interest targeting is a good way to burn a lot of money (and what to do instead!).
  • Why your strategy to hit a “home run” through one ad is a recipe for disaster.
  • How building a super simple funnel outperforms complex ones (especially if you build it the way Dave teaches in the webinar).
  • How Dave dropped Design Pickle’s CPL (cost per lead) from $5 to only $0.50.


Dave Ball is the Director of Paid Ads at Design Pickle. With 20 years of experience, Dave is an expert in digital acquisition. His actionable strategies based on analysis of quantitative and qualitative data produce clear roadmaps to solve business problems.