Case Study

Entrepreneur Devin Robinson Scales Multiple Businesses With Graphic Design

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About the Company

A creative visionary, entrepreneur, and agency founder, Devin Robinson wears many hats. As the owner of Anchor & Veil Photography, he’s received accolades as the No. 1 wedding photographer in Charlotte, North Carolina, and has been nominated as one of the top 30 rising wedding photographers in the world. 

Robinson’s success as a photographer, attributed in part to savvy marketing, served as a springboard for his other venture: Founding Pure Flair Media, a North Carolina-based agency that specializes in creating relevant, revenue-generating marketing content for businesses of all sizes. 

"Design Pickle is probably one of the best investments I’ve made in my business as a whole. It’s allowed me to really be able to reach other clientele, to serve them well, and to deliver a product that I can always be confident in knowing they’ll love using in whatever they do. And it’s helped us as we’ve grown and scaled our business.”

Devin Robinson
Founder of Pure Flair Media
Owner of Anchor & Veil Photography

211

Designs Created

325

Hours saved

$110,000

Saved on Design

The Challenge

Apart from a mastery of photo and video production, Pure Flair’s real flair is for creative strategy and lead generation. And when it comes to storytelling for brands, Robinson and his team are experts. The actual creation of graphics, however, was a heavy-lifting task that ate up Pure Flair’s biggest resources — time and budget — before Robinson became a Design Pickle customer in May 2020.

Before Design Pickle, Robinson had to take time out of his day as a busy entrepreneur and agency owner to create something he needed in Photoshop, or he’d have to pay a freelance designer thousands of dollars for a design on the fly. Neither option created the quality Robinson wanted for himself or his clients. If he went the route of paying a freelancer, the turnaround time would take too long — much longer than design work from Design Pickle.

Robinson found himself hoping for a quality solution that would provide a faster turnaround time than a freelancer and be more affordable than an outsourced or in-house designer.

What he got with Design Pickle was all of that — and the opportunity to use the money he saved on design to reinvest back into his businesses to continue their trajectory of growth.

The Solution

It was the Pickle name that both threw Robinson off-balance and drew him in. 

“That is the dumbest name for something,” he admitted thinking when he first saw a Design Pickle ad. “This can’t be legitimate.” 

But after seeing several ads, Robinson finally took the leap and scheduled a free consultation.

It was immediately apparent to Robinson that Design Pickle’s value to Pure Flair would far outweigh its cost. He was instantly sold on the idea of real-time collaboration with his designer and same-day delivery at a fraction of the cost Robinson was previously paying for design. 

In fact, Robinson estimates what would normally cost him up to $60K to $80K per year for a full-time in-house designer, he gets for just $10K per year with Design Pickle. In total, this has saved Robinson up to $70K per year in designer fees — money that can be reinvested to help his business grow.

“Design Pickle is probably one of the best investments I’ve made in my business as a whole. It’s allowed me to really be able to reach other clientele, to serve them well, and to deliver a product that I can always be confident in knowing they’ll love using in whatever they do. And it’s helped us as we’ve grown and scaled our business.”

With a self-proclaimed affinity for ads of all kinds, Robinson notes that ads have been instrumental in growing his businesses, and he has relied heavily on Design Pickle in creating digital and social media ads as well as landing pages and branding graphics like logos.

What’s more, Pure Flair markets Design Pickle’s graphic design services as its own. This means that Robinson is not only saving money by using Design Pickle, but that he’s actually making more money simply by using it because he’s able to offer a wider range of services to his clients and upsell the costs of those.

“Design Pickle has helped us be able to add in more as far as what we offer our clients and how we can better meet their needs and help them to reach their goals,” Robinson says. “And it’s also helped me in my own businesses by being able to put out a product, create ads, or create content that’s aesthetically pleasing but also generates revenue.”

Of course, white-labeling the service is not just a matter of giving graphics to clients upon their request. What Pure Flair offers is design blended with their marketing prowess. Pure Flair provides the strategic concept and brand vision for its clients, and Design Pickle lends the creative muscle they need to build a powerful marketing package.

The Results

Robinson shares, “Design Pickle has saved me tens of thousands of dollars in hiring a qualified, experienced artist or graphic designer that will do things in a timely matter, which is pretty difficult to find, so I’m super thankful for Design Pickle and everything that it is to my business and how it helps us to serve other businesses.”