Elements of a Successful Product Launch

Updated Jan. 12, 2022 Published Jun. 21, 2021 0 Min. Read

Launching a new product is a daunting, but exciting task. From content development to sales training to product positioning, there’s a lot to accomplish when pushing your product to market. To anchor your launch plans, it’s important that your team doesn’t overlook the importance of defining your brand.

In this video, our Vice President of Product, Kyle Wilson, shares a step-by-step guide for building the branding toolbox essential for every product launch.


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