Celebrating 1 Million Design Requests

Updated Jan. 12, 2022 Published Mar. 8, 2021 2 Min. Read

In the Design Pickle universe, we’re celebrating a huge milestone: our millionth request! That’s right, we’ve hit 1 million design requests — just over six years after our first request was made, in January 2015.

We’ve grown from a team of two to a team of over 70 employees in the U.S. and more than 700 creatives worldwide. With all of this growth, there are two things that have remained constant: the loyalty of our customers and the dedication of our global team. We couldn’t have reached this milestone without our clients trusting us with their design needs and our team of creatives delivering on those requests — and for that we are forever grateful.

To commemorate our millionth request, our team got to choose the fate of Design Pickle Founder and CEO, Russ Perry. Would he be dunked in a tank of pickle juice or consume ridiculously hot pickles while answering a series of questions? Since our team is full of hot sauce connoisseurs, they, of course, chose the latter. 

A Hot Pickles Challenge ensued, going up (and over!) 1 million Scoville … to 9 million Scoville. 😱

Here’s a trailer of the fiery shenanigans:

For comparison’s sake, fan-favorite Cholula is 3,600 Scoville. The hot sauces our CEO tried (on pickles, naturally) are below, and some aren’t even sauces:

🌶️  Mad Dog 357: 357,000 Scoville

🌶️  1 Million Scoville Concentrated Pepper Extract

🌶️  Mad Dog. No. 9 Plutonium 9 Million Scoville Pepper Extract

It’s worth noting those last two have warning labels that they are additives, not food items. But since “service” is one of Design Pickle’s core values, our VP of Culture, Jim Pedicone, joined Russ in the challenge. Plus, two very brave Pickles tried the sauces first to ensure everyone would be around to see us through to our next 1 million requests.

See the seriously hot Scoville lineup in the full video here:

So, what will the next 1 million requests bring? Only time will tell, but for now, we are going to relish these first million requests and all the milestones along the way.

By the time you finish watching our Hot Pickles video, Design Pickle creatives will have finished dozens more design requests. If your business needs a boost, check out our design work and book a free demo. You’ll be on your way to better design — and we’ll be one step closer to yet another wacky challenge, like that pickle juice dunk tank, perhaps! 



Hosted by Russ Perry, CEO & Founder of Design Pickle, Jar of Genius is a podcast that uncovers the strategies and mindsets of today’s most innovative creative leaders. Get actionable insights on groundbreaking business models, successful campaigns, and the cutting-edge tech that’s changing the game. Learn how to build a thriving creative business in this fast-paced world.

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