Mallory Rowan’s Recipe for Real Estate Design
Want to turn social media into your #1 lead machine? Mallory Rowan’s Sell on Social program helps real estate pros attract and convert leads without cold calls or awkward DMs. If you want to truly stand out, you’ll need the right marketing assets designed to elevate your brand, engage potential buyers and sellers and make closing deals effortless.
That’s why we’ve gathered Mallory Rowan’s up the real estate design essentials for this Design Pickle Project—your go-to business-building asset list for real estate agents and mortgage professionals. This recipe is loaded with sales sheets, listing presentations, direct mailers and high-converting social media templates that help you work smarter, not harder.
Ready to build a scroll-stopping real estate brand? Let’s dig in. 🏡✨
Here’s everything you need to craft high-impact real estate marketing materials:
| Request Type in The Jar | Specs to Select in The Jar | Formats for Delivery to Select in The Jar | What This Request Is For |
| Sales Sheets | Letter - 8.5 x 11 in, 300 DPI | Canva, PDF | Feature sheet |
| Catalogs | Letter - 8.5 x 11 in, 300 DPI | Canva, PDF | Buyer guide/seller guide: multi-page document, send via email or print |
| Presentation Design | Standard (4:3) 1024 x 768, 72 DPI | GoogleSlides or PowerPoint or Canva | Listing & buyer presentation |
| Corporate Identity | Email Template - 600 px width max | Canva, PNG | Email templates: monthly newsletter, exclusive listing, market update, direct-to-client communications |
| Postcards | Postcard Mailing - 5.7 x 4.1 | Canva, PNG | Direct mailer postcards: "just sold" neighbourhood mailers, home valuation, door hanger or flyer, event invites |
| Light Web Design | 1200px width max, 72 DPI | figma, PDF | Virtual workshop or live event landing page |
| Light Web Design | 1200px width max, 72 DPI | figma, PDF | Website homepage for agents |
| Corporate Identity | Letterhead - 8.5 x 11 in | Brand guide | |
| Highlight Cover - 1080 x 1920 px | Canva, PNG | IG Highlight templates (team members, sold listing, community happenings) | |
| Stories - 1080 x 1920 px OR Reel Covers - 1080 x 1920 px | Canva, PNG | IG Story/Reel Cover templates (new listing, market stats, coming soon, community feature, event notice, open house) | |
| Square Post/Ad - 1080 x 1080 px | Canva, PNG | IG carousel templates (new listing, market stats, coming soon, community feature, event notice, open house) |
- Prepare your ingredients:In your Design Pickle account, hit the purple “Create” button and select “Projects.” Scroll and choose the Mallory Rowan Project. This will populate all the asset request types you need.
- Start with the base:Gather details like property listings, branding elements andsocial media strategybefore jumping in.
- Prep your creative brief with key details like brand colors, fonts, and messaging. The more specific you are, the better your assets will turn out.Use the recommended specs above to guide each request.
- Submit your requests:No need to rush! Send each asset to your designer when your briefs are complete and ready.
- Start cooking:Your Design Pickle team will take it from there, handling one request at a time.
- Simmer & season:You’ll receive your requests back in your Design Pickle account. Track your project's progress in the folders at the top!Don’t forget to give feedback or let your team know those assets are approved.
- Download your assets:Once your assets are complete, save them!
- Serve it hot:Use your fresh designs to get selling on social media and beyond with a recipe for real estate success.
Now you’re set to market listings like a pro and turn social media into your #1 lead machine. These expert-designed assets help you connect, convert, and close faster than ever.
Design Pickle + Mallory Rowan = Effortless Real Estate Marketing
Get your professionally designed assets and start building a powerful, profitable brand in real estate today. Learn ALL the ropes with social media superstar, Mallory Rowan’s Sell on Social.
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